Open to digital marketing roles · Remote / On‑site

Digital marketer focused on bringing value to brand image

I design, launch, and optimize campaigns across SEO & SEA, social media and analytics, focusing on how digital trends shape consumer behavior. I’m deeply interested in brand strategy, storytelling, and building strong connections between brands and their audiences. This site showcases my hands-on work and the process behind them.

Performance & Strategy Google Analytics, Meta Ads, SEO, Email Tracking & Dashboards Design with Canva, Adobe PS, Figma

Skills & services

What I can execute end‑to‑end

From research and planning to launch, tracking, and optimization.

Performance & Strategy

Conduct market research and competitive benchmarking to optimize lead generation campaigns. Leverage strategic insights to improve performance and identify relevant growth opportunities.

Excel/PowerPoint Market insights Data assets

Content optimization

Build content designed to rank in search engines by performing keyword research, keyword mapping, writing strategic content briefs and monitoring performance for optimization.

SEO/SEA Google Analytics/Google Ads Wordpress

Content creation

Produce engaging social media content aligned with communication plans and business objectives, while maintaining an active brand presence, growing audience engagement and optimizing content performance across platforms.

Canva/Figma/Adobe PS Communication Benchmarking Editorial calendar

Go-to-market strategy

Support the launch of new products to market by contributing to the full go-to-market process, including market and competitor analysis, value proposition definition, merchandising strategy, and packaging adaptation to align with customer expectations.

Market research Merchandising Product sheets Packaging

Case studies

Hands‑on projects & results

Go-To-Market strategy · Product rationalization

Streamlining product assortment through data-driven performance

Key result: Full product collection audit to identify high-performing SKUs and optimize the assortment mix.

Conducted market analysis to optimize the watering assortment by reducing product redundancy. Launched a dedicated search campaign with full conversion tracking to test performance and determine which core products to maintain in the final collection.

RETAIL MERCHANDISING · Assortment Strategy

Assortment optimization & B2B management for major big-box retailers

Key result: Strategic placements and optimized point-of-sale layout to maximize catalog profitability and product visibility.

Comprehensive portfolio analysis to select high-performing models in the gardening market (watering, robotics, cutting tools). Visual merchandising and instore zoning strategies for improvement retailers and streamlined shelving layouts.

B2B CONTENT MARKETING · LINKEDIN GROWTH

Organic content strategy for corporate financial services

Key result: Accelerated follower growth with a niche B2B professional audience.

Organic content strategy for a corporate LinkedIn page specializing in employee savings solutions. Conducted competitive benchmarking and a best-practices audit to transition the messaging into a 100% B2B corporate voice, creating high-value content tailored to professionals to drive engagement and organic acquisition.

About

Who I am & how I work?

I enjoy building campaigns from scratch, analyzing data insights, and iterating for optimization. I am highly comfortable shifting between strategic thinking (defining our target audience and objectives) and hands-on execution (writing, content design, testing new tools and configuring event tracking).

My approach is:

Data first: Always starting with clear goals and tracking implementation.
Small experiments: Launching quickly to test, learn, and adapt efficiently.
Trends inspiration: Keeping a close eye on trending topics, formats, and sounds to understand algorithms and stay aligned with audience expectations.
Clear communication: Concise reports and conveying trustworthy messages. I focus on articulating a strong unique value proposition to build impactful messaging.

Beyond client work and official projects, I love experimenting on my own. I manage various pages on major platforms like TikTok and Instagram, design imaginary campaigns from planning to execution, and continuously test and compare new tools. This personal playground keeps my skills active and up to date.

Contact

Let’s talk about your marketing

Tell me about your goals and I’ll share how I would approach them

Based in Paris, France · Open to full‑time, contract, or remote roles.

Email: kawtartanouyat2002@gmail.com
LinkedIn: linkedin.com/in/kawtar-tanouyat/
CV View resume | Portfolio View Portfolio

You can also use the form to send a message directly. I usually reply within 24–48 hours.